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website design and development

Our Web Design and Development Services

  • Website Design

    Website Design

    Our customer-centered web design services will help you transform your website's appearance and usability leading to better user experience and more sales. Our designs will be aligned with your brand messaging and business goals providing a memorable experience to your visitors.

  • Web Development

    Web Development

    Our team of front-end and back-end developers will build your website following the industry best practices and ensuring outstanding performance, accessibility, and search engine optimization. We use the most modern web technologies that will take your website to the next level.

  • WordPress web development

    WordPress Websites

    We build world-class WordPress websites that are affordable, easy to work with, and provide great user experience. Our service includes WP web design and development, page speed optimization, API integration, as well as ongoing maintenance and support.

  • Conversion Rate Optimization (CRO)

    Conversion Rate Optimization (CRO)

    Whether you want to increase your sales, leads, or simply the usability of your website, we can help you reach your goals. Our team of designers, developers, marketers, and content creators is here to provide you with a complete solution package that is tailored to your needs and current website condition.

  • Graphic Design

    Graphic Design

    Whether you need a logo design, business cards, an ebook, or an infographic, our team can create memorable graphics that you will be proud to represent your brand and tell the story of your business and products.

What our clients say

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  • “Vladimir and his team at Presitely take a creative approach towards developing marketing strategies that are customized to the individual needs of his clients. We would not be where we are today without his guidance and hard work. I give Vladimir and Presitely my strongest possible recommendation for their online marketing services.”

    Vic Lance
    President at Lance Surety Bonds
  • “Achieving a 50% monthly increase in our organic traffic and overall requests in the middle of this year alone, we’ve definitely exceeded our initial target of only 10%. Presitely has done a really good job on our SEO.”

    Silvia Ivanova
    Head of Growth Marketing at LimeChain
  • “Web development is expensive, so finding the right fit for our budget was crucial. Presitely is a great value, as their expertise doesn't come with a gigantic price tag.”

    Eric Weisbrot
    Chief Marketing Officer at JW Surety Bonds

Web Design and Development Explained

What is web design and why is it important to your business?

Web design is the process of conceptualizing, planning, and designing a website, including its layout, appearance, usability, architecture, and content.
The design of your website should be centered around your customers, your brand, and your business goals. Every (re)design should start with understanding who your (potential) customers are and what are their expectations. Building your website around your visitors is how you create a great user experience (UX).

Combining a user-centered approach with all the web design elements, including layout, content, graphics, and image selection is what will create a memorable experience and will make your brand stand out. Finally, the design of your website should be able to drive visitors to take actions related to your business goals.

Websites have long become the first line of communication between businesses and their customers. Numerous studies show that in consumers’ minds, the product you sell is a combination of the look and feel of your website and the product itself. Thus, having simply a basic website isn’t enough anymore.

What is web development and why is it important to your business?

Web development refers to the process of coding the website based on the initially created web designs. The quality of the development affects the website’s performance, UX, and organic search rankings.

Online competition is now higher than ever as businesses across all industries strive to expand their online presence and provide a better user experience to their visitors. In order to entice people to buy, your website should have an outstanding performance and it should provide visitors with an enhanced user experience across all devices. Your website should be fast and easy to navigate, and it should provide the information visitors would expect to see.

Whether you want to redesign your current website or you want to build a new one from scratch, we’ve got you covered. Our team has years of experience designing and building websites for various types of businesses, ranging from startups to large corporations. Check out our services below and don’t hesitate to contact us to see how we can help you!

Web Redesign Best Practices

Frequently Asked Questions

Before you scrape your old website, make sure to analyze the performance of your current website, so you can make the right strategic decisions.

Everyone has an opinion of how a website should look like (which is not a bad thing), however, decisions should be based on data. For example, you can take a look at your web analytics tool (e.g. Google Analytics) and analyze your performance metrics. Are visitors engaging with your website the way you want them to? Do they spend enough time on your website, do they click on your call-to-action buttons? Can you spot which pages have the highest bounce rate? What about conversion rate? Google Analytics and other web analytics tools can give you plenty of actionable data about the performance of your website.

Other tools, such as Hotjar, can help you see how visitors are really using your website by visually representing clicks on a page, scrolling behavior, mouse hover, and you can even watch recordings of your actual visitors on your website.

In short, make sure you base your decisions on data and your target audience, this way you will get the best return on your investment.

Every website can be seen as a business tool that has specific goals. What are the key performance indicators that you want to improve? Whether these are online sales, lead generation, phone calls, etc., you need to define your goals and redesign your website around them. Having clear goals upfront will eventually help you evaluate the success of your website’s redesign.

To achieve your goals, your website should be redesigned with your buyer persona (target users) in mind. You need to clearly understand your buyer persona’s behavior online and their expectations once they land on your website. The available information on your site and the way it’s structured should correspond with the main questions your visitors need answers to.
If you’re an established brand, try to preserve your identity as much as possible so returning visitors won’t get the wrong impression that they’ve landed on a different website. Lastly, try to keep the new design simple and as familiar to your target users as possible. According to many studies, online users prefer familiar and visually less complex designs.
What’s perceived as familiar and less complex depends on the buyer persona.

Now that you’ve redesigned your website, you shouldn’t stop here. Think of your website as a continuously evolving business tool. You shouldn’t stop optimizing it, trying to provide a better experience and improved conversion rate on an ongoing basis. Continuously track and analyze your visitors’ engagement on your website and then use that information to create and test different conversion rate optimization hypotheses. Start with the changes that are expected to bring the highest returns and continue improving your website over time.

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Frequently Asked Questions

  • How much does a website cost?

    The cost of building a website depends on many factors, such as complexity of the website, size, and your specific requirements. While prices can start from $500 for more basic websites that use existing themes, they can greatly vary depending on your specific needs. Feel free to contact us and we’ll provide you with a quote and time estimate for your specific project.

  • What platforms do you build your websites on?

    We have experience with different platforms, including WordPress, Drupal, Shopify, and more. We’ve also worked on the redesign of many websites that use custom platforms.

  • How long does it take to build a website?

    Just like pricing, the time needed to design and develop a website depends on the type of website, its complexity, and your unique requirements. More basic websites can be done within 1 month, while larger and more complex websites (e.g. eCommerce websites) could take up to 4-5 months to finish. Don’t hesitate to contact us so we can provide you with a time estimate for your specific website.

  • Do I need to host my website with you?

    No, you’re not required to host your website with us. Most of the time you won't need to change hosting providers, however, there are situations when migrating to a new provider will improve the speed and reliability of your website.

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