Never invest in social media marketing without having a precise goal and a detailed plan how to get there. Executing random tactics that work for others doesn’t necessarily mean they will work for your business, or that they’ll bring you the highest ROI.
Set Up Goals
The first step is to determine your S.M.A.R.T. (Specific, Measurable, Achievable, Realistic, and Timely) goals. Most businesses fail at this stage. If you have more than one goal, plan different tactics for each of them.
Formulate a Buyer Persona
Get to know your most profitable customers and create your buyer persona. Gather as much information about your target audience as possible, such as demographics, buying behavior, and online behavior. With real data, you can adjust your approach to achieve optimal results.
Create a Publishing Calendar
Set up your social media publishing calendar per network. Schedule relevant and timely posts for optimal engagement based on the online behavior of your buyer persona. Instead of manually posting on each network, you can use tools like Buffer app to schedule your posts upfront, so they are automatically published at the right time.