Email Marketing Audit
Our team will analyze the performance of your existing email marketing campaigns and provide prioritized recommendations on how to optimize them.
Price starts at $60 per hour
To understand how we can help your business grow, simply get in touch with us, and we will get back to you within 24 hours.
Our team will analyze the performance of your existing email marketing campaigns and provide prioritized recommendations on how to optimize them.
Segment your subscribers based on previous events, interests, and more and create automated email sequences sending the right emails to the right segments at the right time.
Our team of email marketing experts and content creators can help you craft the best personalized email content that drives high open and engagement rates.
Stand out from your competition with our custom email designs created with your brand and audience in mind - all emails render perfectly across all email clients and devices.
We create engaging newsletter campaigns that keep your subscribers engaged. From planning, to crafting the emails, and setting up the campaigns, we can do it all.
Sometimes, email campaigns require great landing pages. We build fast landing pages with outstanding UX and UI optimized for your email marketing campaign goals.
Our team of email marketing experts and web developers can help you integrate your preferred email marketing software on your website. You can then generate new subscribers and build email marketing automations around your visitors.
Do you wonder how this even works? Here are some of the reasons email marketing is still so relevant even though it’s one of the oldest forms of online advertising:
Need another reason to set aside some budget for email marketing? The numerous automation options available make email marketing a great long-term investment as you can keep reaping the benefits of your campaigns long after you’ve set them up.
This largely depends on factors such as your the complexity of the campaigns, your goals, the size of your audience, and others. However, email marketing is typically considered one of the cheapest forms of marketing because it can be easily automated.
Of course, there are initial costs associated with building a strategy, writing content, etc. However, once set up, you can reap the benefits of your email marketing campaigns for a long time without additional costs.
There’s no magic rule for the number of emails you need to send, however, you need to seek the right balance. Sending less emails could result in missed opportunities and lack of engagement with your subscribers. Sending too many emails, on the other hand, could potentially lead to users unsubscribing from your list or even flagging your emails as spam.
When it comes to newsletters, as a rule of thumb, send at least one email per month and no more than 1 or 2 emails per week. However, use your own judgment before trusting numbers as different businesses have different goals and acceptable frequency of interacting with their subscribers.
To design an email that converts, you need to know your audience well. A more personal text-based email will work for some, while other audiences will require a more modern, visually-rich type of email.
The conversion rate of your email will also depend on what type of business you have. Ecommerce businesses typically benefit from visually enhanced emails for purposes such as special offers, coupon codes, and others. A B2B business, however, might find that their buying funnel is a lot longer. This is why they typically need to nurture each relationship with a longer set of emails, taking the time to build trust with your prospects.
The tone of voice you should use in your email depends on (surprise, surprise) your audience as well.
Some people suggest writing an email as you’d normally express yourself and then editing based on what your audience is expecting. However, your email should always sound like it was written by a human being (as opposed to a robot) even if you are addressing a more formal audience. Don’t be afraid to use humor (sparingly) and try to be consistent in your brand voice.