Email Marketing Audit
We’ll audit your existing email marketing campaigns and provide prioritized recommendations on how your can optimize and improve their performance.
Email Marketing
Email marketing can be an extremely versatile tool in your marketing toolbox whether your goal is customer acquisition, building relationships or increasing brand awareness.
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Email marketing services
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Email Marketing Automation
We’ll set up automations that best achieve your business goals by segmenting your audience based on the most relevant criteria, such as engagement with your content, interest and more.
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Email Marketing Content Creation
We don’t believe in one-size-fits-all solutions. Our content is optimized to achieve your goals by providing the right message at the right time.
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Email Design
In ordered to be noticed in an age of market saturation, you need to stand out. Our custom email designs are optimized for engagement and render properly across all email clients, browsers and devices.
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Newsletters
Want to stay in touch with your audience by providing relevant news and updates? We can create an engaging newsletter, build your audience and segment it so that each subscriber gets only the most relevant content.
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Lead Generation Forms and Landing Pages
Not all forms and landing pages are made the same. We build fast, light and user-friendly landing pages that get you the highest number of subscribers. Performance is always optimized for all browsers and devices.
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MailChimp Integration & Optimization
Whether you have been using MailChimp or are a complete newbie, we can take care of your account and take it to the next level. From integrations to more advanced features, we’re here to up your game!
What our clients say
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“Vladimir and his team at Presitely take a creative approach towards developing marketing strategies that are customized to the individual needs of his clients. We would not be where we are today without his guidance and hard work. I give Vladimir and Presitely my strongest possible recommendation for their online marketing services.”
Vic LancePresident at Lance Surety Bonds -
“Achieving a 50% monthly increase in our organic traffic and overall requests in the middle of this year alone, we’ve definitely exceeded our initial target of only 10%. Presitely has done a really good job on our SEO.”
Silvia IvanovaHead of Growth Marketing at LimeChain -
“Web development is expensive, so finding the right fit for our budget was crucial. Presitely is a great value, as their expertise doesn't come with a gigantic price tag.”
Eric WeisbrotChief Marketing Officer at JW Surety Bonds
Our Clients
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What is email marketing and why do you need it?
Technically, each email you send out as a business can be considered email marketing. More accurately, however, email marketing is a process through which you reach specific business goals by sending targeted emails as part of a campaign.
Do you wonder how this even works? Here are some of the reasons email marketing is still so relevant even though it’s one of the oldest forms of online advertising:
- Email marketing allows for very specific targeting of subscribers, based on their interests, needs, challenges, and more.
- Performance can easily be measured (and thus improved) because you can track opens, link clicks, bounces, conversions, and other engagement indicators.
- Email allows for a much larger type of visual format than most other channels (social media, for example) giving you greater freedom in how you reach your audience.
Need another reason to set aside some budget for email marketing? The numerous automation options available make email marketing a great long-term investment as you can keep reaping the benefits of your campaigns long after you’ve set them.
Email Marketing Best Practices
Frequently Asked Questions
As we already mentioned, you need to start off with your goals and then build a clear strategy around these goals. Otherwise, you risk wasting your time and resources and turning people away from your emails. Set both micro goals (think open rate, engagement) and macro goals (think leads and conversions).
Continually perform an in-depth analysis of your campaigns so you can tweak them for even better performance.
To create a successful email marketing campaign, you need to think of ways to stand out. Spamming, however, is not one of them.
Each email should have a clear purpose and provide added value to the reader. Think of your own inbox. Would you open (and read) an email that is a waste of your time? Look at your report and if you see an alarming rate of unsubscribes, that means you are probably doing some wrong.
With ever tighter privacy regulations adopted worldwide, sending emails to people that haven’t given their consent can turn out to be more than just an unsuccessful marketing trick. It can cost your company a lot in terms of damaged reputation and hefty fines.
That’s even truer if you target people in the EU, as the adoption of the GDPR requires that you ask for each subscriber’s explicit consent before adding them to your lists. You also need to provide opt-out mechanisms and be careful with the data you store.
If you are not sure about email marketing compliance, it’s best not to risk it
and turn to a trusted professional.
Sometimes a small design change or a differently formulated sentence can make a big difference to the performance of your email marketing campaigns.
Should you use a red or blue color for your CTA button? Would including the sender’s name in the subject line increase the open rate? Despite the abundant number of statistics that will tell you that it’s one or the other, there’s actually only one way to find out - A/B testing. As a rule of thumb, each A/B test should test only one hypothesis and each hypothesis should test just one change. This way you will know exactly which change brought the results you were looking for.
Frequently Asked Questions
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How much does email marketing cost?
This largely depends on factors such as your business goals, your industry, and the size of your audience. However, email marketing is typically considered one of the cheapest forms of marketing as sending one email typically costs 1 cent.
Of course, there are other costs associated with building a strategy, writing content, etc. However, as email marketing can easily be automated, you can reap its benefits for a long time without additional costs. -
What types of emails have the highest conversion rate?
To design an email that converts, you need to know your audience well. A more personal text-based email will work for some, while other audiences will require a more modern, visually-rich type of email.
The conversion rate of your email will also depend on what type of business you have. Ecommerce businesses typically benefit from visually enhanced emails for purposes such as special offers, coupon codes, and others. A B2B business, however, might find that their buying funnel is a lot longer. This is why they typically need to nurture each relationship with a longer set of emails, taking the time to build trust with your prospects.
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How often should I send emails to my subscribers?
There’s no magic rule for the number of emails you need to send, however, you need to seek the right balance. Sending not enough emails will usually result in your subscribers forgetting about you, which will reduce your open rate. Spamming them with a tide of emails, on the other hand, is likely to annoy a lot of people and lead to a lot of unsubscriptions.
As a rule of thumb, send at least one email per month and no more than 1 or 2 emails per week. However, use your own judgment before trusting numbers as different businesses have different buying funnels. Sending frequency will largely depend on how long it takes the typical customer to get from the top to the bottom of the funnel. And as with everything else, you will have to do a bit of testing to find the sweet spot. -
What tone of voice should I use in my emails?
The tone of voice you should use in your email depends on (surprise, surprise) your audience as well.
Some people suggest writing an email as you’d normally express yourself and then editing based on what your audience is expecting. However, your email should always sound like it was written by a human being (as opposed to a robot) even if you are addressing a more formal audience. Don’t be afraid to use humor (sparingly) and try to be consistent in your brand voice.
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