The Buyer Persona represents the profile of the ideal (and most profitable) customer that you want to target with your ads. Before you start spending money on paid media, make sure you know who you’re targeting and what’s the best way to reach them. Most online advertising platforms, such as AdWords, Bing, and Facebook Ads provide great targeting options, helping you market to the right audience.
As part of our Initial Strategy, we create the so-called Buyer Persona. The process includes describing the different stages of their buying journey in detail, by focusing on their search intent and online behavior at each stage. Creating a buyer persona is based on extensive research, experience, and interviews with your team and your current customers. The better you understand your customers, the better you will be able to target your marketing efforts.