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We can help you grow your customer base by attracting people who are actively searching for products and services like yours on Google, Bing, and other search engines. Get in touch, and let's get the best return on your investment!
Promote your business on social networks. We can help you reach the right customers for your products and services at the time they are most likely to engage with your ads.
We will create appealing, eye-catching display ads to reach your target audience whenever they are visiting websites or pages relevant to your products and services. A great way to create brand awareness and promote new releases.
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The most common types of online advertising are paid search advertising (also known as pay-per-click or PPC), social media advertising, and display ads. Paid online advertising is one of the most efficient ways of reaching new customers at the time they are most likely to buy your products or services. Depending on your goals, you pay either whenever someone engages with your ads or based on impressions (how many times your ad was shown).
Pay-per-click (PPC) ads are online text ads that appear in search results (e.g. in Google, Bing, or Yahoo). They are probably the most common form of online advertising as everyone online is searching for products, services, or information using one of these search engines.
Research indicates that people click on paid search ads more often than any other form of digital advertising. This provides tremendous opportunities for advertisers. Your ads will appear whenever your target customers are searching for products and services you offer, and you pay only if people click on your ads. Both AdWords and Bing Ads provide detailed reports to help you optimize your ads for greater ROI.
Social media ad platforms such as Facebook Ads, Twitter Ads, LinkedIn Ads, and others provide a way of reaching your target customers on the social networks where they hang out the most.
Social ads provide targeting options based on the demographics and interests of your customers. This way, you can find your target audience easily instead of waiting for them to find you. All popular advertising platforms provide insightful reports on how people engage with your ads. This allows you to continuously optimize your campaigns for greater ROI.
With display advertising, you can promote your business online in a more visual way. It consists of ads that can be shown on millions of websites, blogs, and apps in the form of banners, text, videos, and other ad formats. Google has the largest network of websites (more than 2 million) where your ads can appear providing you with the chance of reaching about 90% of the online users worldwide.
The Buyer Persona represents the profile of the ideal (and most profitable) customer that you want to target with your ads. Before you start spending money on paid media, make sure you know who you’re targeting and what’s the best way to reach them. Most online advertising platforms, such as AdWords, Bing, and Facebook Ads provide great targeting options, helping you market to the right audience.
As part of our Initial Strategy, we create the so-called Buyer Persona. The process includes describing the different stages of their buying journey in detail, by focusing on their search intent and online behavior at each stage. Creating a buyer persona is based on extensive research, experience, and interviews with your team and your current customers. The better you understand your customers, the better you will be able to target your marketing efforts.
Keywords are the words and phrases that trigger your ads to appear. To avoid advertising to the wrong crowd, you need to do extensive keyword research. This will help you understand what queries your target audience uses when searching for products or services like yours. Search volume is important but keep in mind the intent of the search query, so focus on the keywords that are more likely to result in a sale.
In addition, the keywords and overall message used in your ad copy should also be present on what visitors would see on your landing
page. A recent study saw a 39% increase in conversions from a symmetric ad/landing page messaging.
Negative keywords are the words and phrases for which you don’t want your ads to appear. For example, if you are advertising your paid app, you can include the word “free” as a negative keyword.
Make use of negative keywords to filter out search queries that could potentially trigger your ads but are irrelevant to what you have to offer. Regularly analyze the search queries for which your ads appear then update your negative keyword list based on your findings.
Advertising on any advertising platform means you need to create an account and structure your campaigns in alignment with the structure of your business, website, and the specifics of the platform.
For example, if you’re selling shoes and trousers, you might want to have a dedicated campaign for advertising your shoes and a separate one for your trousers. This way you can create ad groups and ads that share common targeting options, keywords, budget, and more. The goal is to make sure your ads appear for the right audience and to pay as little as possible for each ad click. How you structure your account will eventually define whether you’re headed for success or not.
The user journey, progressing from search, through your ads, and to your landing page, should provide a consistent experience aligned with the initial search intent. Getting this wrong can result in frustrated visitors who prefer to bounce back to the search results, leading to a bad brand reputation and high advertising costs.
Keep the content on your landing pages focused. Make sure you give the information visitors would expect to see after engaging with your ads.
Your landing page should load fast and render seamlessly across all devices. The design should immediately present the content visitors would expect to see on your page.
Avoid using any unneeded distractions that could prevent visitors from converting. Often, having separate dedicated landing pages for each product/service that you advertise results in a better conversion rate.
The performance of your ads can be outstanding on one day and not so much on the very next.
Things such as seasonality, change in search trends, competition, and many more
can affect the performance of your ads.
However, just because your campaign is underperforming doesn’t mean you need to
stop it. The key is to constantly analyze your performance and optimize your ads
accordingly. You need to be able to analyze the data, locate the cause of the
underperformance and make the needed adjustments.
As frustrating as it may sound, it depends. AdWords and other advertising platforms are auction based. This means advertisers with higher quality ads will have lower costs and potentially could have a better cost per acquisition.
The cost-per-click can vary greatly depending on factors such as the advertising platform you’re using, your industry, competition, ad quality, and more. For example, in the Google Search Network, the average cost-per-click is somewhere between $1 and $2. However, for industries with higher customer lifetime value, CPC can go as high as $50 per click.
Yes, they do. Just consider this: about 97% of Google’s revenue comes
from ads, which means people actually do click on ads and do it a lot.
In fact, studies show that 45.5% of visitors can’t even tell the difference
between organic and paid search results.
In the end, let’s not forget that AdWords and all other major advertising
platforms are constantly trying to improve the quality of the ads they serve
in order to provide a better user experience. Thus, where it’s an ad or an organic
result, visitors should, in theory, receive a similar experience and this has been
the rationale behind Google’s algorithms.
The great thing about paid media is that you have a lot of control over your performance. Unlike SEO, where typically results take time, with paid ads, once you set up your campaigns correctly, you should see results immediately. Paid ads give you a much clearer overview of how your ads are performing, so you can quickly take action when needed.
You need to start by asking yourself what your marketing goal is and how potential
customers are most likely to find what you have to offer.
For example, if you want to sell as many shoes as possible, and you know your
target audience is mostly using search to find products like yours, then it might
be best to start a Google search advertising campaign. On the other hand, if your
marketing goal is to create awareness about your latest shoes collection, then
designing banners and advertising your new collection across fashion websites
(which are part of the Google Display Network) might be the way to go.
Short answer: yes. For every $1 spent on ads, businesses advertising in AdWords, make an average revenue of $2. Of course, this is not guaranteed by default. You need to work hard and provide a great user experience in order to be profitable.
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simply get in touch with us,
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