Every redesign project begins with a research phase where we learn everything we need to know about your business, your industry, and your goals. How we design and develop your website will be based on our findings from the initial research and your specific requirements. The initial research typically covers the following main areas:
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Current Website Analysis
Our research starts with the analysis of your current website. Our analysis will focus on a few important areas, including conversions, usability, content, and SEO.
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Target Audience
To provide your visitors with the best user experience, we’ll need to understand who they are, what devices do they use to visit your website, how do they browse online, and much more.
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Business Goals
Whether you want to sell online, to generate leads, or simply to present your brand, in order to make your website a profitable business tool, we need to understand your business in details and what your goals are.
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Brand Identity
Knowing your “true colors” will help us design a website that you will be proud to represent your brand.
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Competitors Analysis
Our team of experts will analyze your industry and see how your current website stacks up to your competition. We’ll identify your strengths, weaknesses, opportunities, and threats and convert them to create a better version of your current website.
Based on the initial research, we’ll create a detailed plan how to redesign your website.
We’ll build the information architecture (IA) and organize your website in the most optimized and intuitive way possible. Based on the agreed IA, we’ll identify all key page layouts that need to be designed to accommodate the website’s architecture and content.
A detailed action plan will be presented with specific milestones and deadlines.
Once we have a clear strategy and approved plan, we start by designing the most important page layouts. Before we build your website, you’ll be able to see how your key pages will look like across all devices. All designs we create will be customer-centered, keeping your business goals and brand identity in mind.
Each designed layout will be sent to you for approval, starting with the homepage and your key product/service pages.
After the approval of the designed templates, we’ll start coding the website. We’ll use modern technologies with a progressive enhancement approach which will make the site look and perform exceptionally on modern browsers and mobile devices, but will also look good and be usable on older ones.
Our QA team will test your website to make sure it renders and performs as it should across various browsers and devices. We want to make sure your visitors will get the best experience regardless of what they use to enter your website.
Once the QA is done, we’ll let the world see your amazing website!
