Website Design and
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website design and development

Web Design and Development Explained

What is web design and why is it important to your business?

Web design is the process of conceptualizing, planning and designing a website, including its layout, appearance, usability, architecture, and content.
The design of your website should be centered around your customers, your brand, and your business goals. Every (re)design should start with understanding who your (potential) customers are and what are their expectations. Building your website around your visitors is how you create great user experience (UX).

Combining a user-centered approach with all the web design elements, including layout, content, graphics, and images selection is what will create a memorable experience and will make your brand stand out. Finally, the design of your website should be able to drive visitors to take actions related to your business goals.

Websites have long become the first line of communication between businesses and their customers. Numerous studies show that in consumers’ minds, the product you sell is a combination of the look and feel of your website and the product itself. Thus, having simply a basic website isn’t enough anymore.

What is web development and why is it important to your business?

Web development refers to the process of coding the website based on the initially created web designs. The quality of the development affects the website’s performance, UX, and organic search rankings.

Online competition is now higher than ever as businesses across all industries strive to expand their online presence and provide better user experience to their visitors. In order to entice people to buy, your website should have an outstanding performance and it should provide visitors with an enhanced user experience across all devices. Your website should be fast, easy to navigate, and it should provide the information visitors would expect to see.

Whether you want to redesign your current website or you want to build a new one from scratch, we’ve got you covered. Our team has years of experience designing and building websites for various types of businesses, ranging from startups to large corporations. Check out our services below and don’t hesitate to contact us to see how we can help you!

Our Web Design and Development Services

Our Website Redesign Process

Research & Strategy

Every redesign project begins with a research phase where we learn everything we need to know about your business, your industry, and your goals. How we design and develop your website will be based on our findings from the initial research and your specific requirements. The initial research typically covers the following main areas:

  • Current Website Analysis

    Our research starts with the analysis of your current website. Our analysis will focus on a few important areas, including conversions, usability, content, and SEO.

  • Target Audience

    To provide your visitors with the best user experience, we’ll need to understand who they are, what devices do they use to visit your website, how do they browse online, and much more.

  • Business Goals

    Whether you want to sell online, to generate leads, or simply to present your brand, in order to make your website a profitable business tool, we need to understand your business in details and what your goals are.

  • Brand Identity

    Knowing your “true colors” will help us design a website that you will be proud to represent your brand.

  • Competitors Analysis

    Our team of experts will analyze your industry and see how your current website stacks up to your competition. We’ll identify your strengths, weaknesses, opportunities, and threats and convert them to create a better version of your current website.


Based on the initial research, we’ll create a detailed plan how to redesign your website. We’ll build the information architecture (IA) and organize your website in the most optimized and intuitive way possible. Based on the agreed IA, we’ll identify all key page layouts that need to be designed to accommodate the website’s architecture and content.
A detailed action plan will be presented with specific milestones and deadlines.

Web Design

Once we have a clear strategy and approved plan, we start by designing the most important page layouts. Before we build your website, you’ll be able to see how your key pages will look like across all devices. All designs we create will be customer-centered, keeping your business goals and brand identity in mind.
Each designed layout will be sent to you for approval, starting with the homepage and your key product/service pages.

Web Development

After the approval of the designed templates, we’ll start coding the website. We’ll use modern technologies with a progressive enhancement approach which will make the site look and perform exceptionally on modern browsers and mobile devices, but will also look good and be usable on older ones.

Quality Assurance (QA)

Our QA team will test your website to make sure it renders and performs as it should across various browsers and devices. We want to make sure your visitors will get the best experience regardless of what they use to enter your website.

Website Launch

Once the QA is done, we’ll let the world see your amazing website!

Web Redesign Best Practices

Analyze your current website’s performance first

Before you scrape your old website, make sure to analyze the performance of your current website, so you can make the right strategic decisions.
Everyone has an opinion of how a website should look like (which is not a bad thing), however, decisions should be based on data. For example, you can take a look at your web analytics tool (e.g. Google Analytics) and analyze your performance metrics. Are visitors engaging with your website the way you want them to? Do they spend enough time on your website, do they click on your call-to-action buttons? Can you spot which pages have the highest bounce rate? What about conversion rate? Google Analytics and other web analytics tools can give you plenty of actionable data about the performance of your website.
Other tools, such as Hotjar, can help you see how visitors are really using your website by visually representing clicks on a page, scrolling behavior, mouse hover, and you can even watch recordings of your actual visitors on your website.
In short, make sure you base your decisions on data and your target audience, this way you will get the best return on your investment.

Set up Goals

Every website can be seen as a business tool that has specific goals. What are the key performance indicators that you want to improve? Whether these are online sales, lead generation, phone calls, etc., you need to define your goals and redesign your website around them. Having clear goals upfront will eventually help you evaluate the success of your website’s redesign.

Identify your target audience

To achieve your goals, your website should be redesigned with your buyer persona (target users) in mind. You need to clearly understand your buyer persona’s behavior online and their expectations once they land on your website. The available information on your site and the way it’s structured should correspond with the main questions your visitors need answers to.
If you’re an established brand, try to preserve your identity as much as possible so returning visitors won’t get the wrong impression that they’ve landed on a different website. Lastly, try to keep the new design simple and as familiar to your target users as possible. According to many studies, online users prefer familiar and visually less complex designs.
What’s perceived as familiar and less complex depends on the buyer persona.

Continue optimizing

Now that you’ve redesigned your website, you shouldn’t stop here. Think of your website as a continuously evolving business tool. You shouldn’t stop optimizing it, trying to provide better experience and improved conversion rate on an ongoing basis. Continuously track and analyze your visitors’ engagement on your website and then use that information to create and test different conversion rate optimization hypotheses. Start with the changes that are expected to bring the highest returns and continue improving your website over time.

Best Practices Image

Frequently Asked Questions

  • How much does a website cost?

    The cost of building a website depends on many factors, such as complexity of the website, size, and your specific requirements. While prices can start from $4,000 for more basic websites, they can greatly vary depending on your specific needs. Feel free to contact us and we’ll provide you with a quote and time estimate for your specific project.

  • What platforms do you build your websites on?

    We have experience with different platforms, including WordPress, Drupal, Shopify, and more. We’ve also worked on the redesign of many websites that use custom platforms.

  • How long does it take to build a website?

    Just like pricing, the time needed to design and develop a website depends on the type of website, its complexity and your unique requirements. More basic websites can be done within 1 month, while larger and more complex websites (e.g. ecommerce websites) could take up to 4-5 months to finish. Don’t hesitate to contact us so we can provide you with a time estimate for your specific website.

  • Do I need to host my website with you?

    No, you’re not required to host your website with us. Most of the time you won't need to change hosting providers, however there are situations when migrating to a new provider will improve the speed and reliability of your website.

Case Studies

View all case studies

Pratte International

Pratte International offers completely personalized ski camps to everyone who shares passion for the ski sport. We did a full redesign and reworked the website architecture.

What we did for them: full case study
Lance Surety Bonds

Lance Surety Bonds

Lance Surety is one of the top surety bond agencies in the U.S. The team at Presitely created and executed a content marketing strategy that increased the website's organic search traffic by 258%.


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