Our social media marketing services will develop your online audience, improve your sales, and create brand advocates.
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Social media marketing (SMM) is a type of organic online advertising that uses the existing popular social media platforms to promote businesses, products or services. Social media is the best channel to connect and engage with your potential and current customers, as well as industry influencers, and to turn them into brand advocates. It is a powerful way to boost your brand engagement, provide better customer support, and give a more personal feel to your brand.
By distributing your content and promoting your products and services on social media, you can gain more targeted traffic and attention. Through well-targeted social media campaigns, your business can generate more leads at a lower cost-per-acquisition compared to other online marketing channels.
Besides, social media is the only channel where you can influence customer buying decisions at all stages of the sales funnel. Last but not least, your competitors are already social. So don’t fall behind!
Check out our services below and feel free to contact us to see how we can help you with your specific social media marketing needs.
Achieve your business goals with an actionable and coherent social media strategy. We cover important sections such as identifying your buyer personas, a detailed social media publishing calendar per network, competitors analysis, reporting, and much more.
Generate more traffic and increase your sales with our content promotion services. We’ll organically promote your products or services across the social media networks where your target audience hangs out most often.
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With a wide variety of targeting options, social media advertising platforms are the best way to get quick results at a low cost-per-acquisition (CPA). We create create and manage social media ad campaigns that will help you amplify your sales.
We use a wide range of organic social media marketing tactics to build and manage your audience online. We achieve this by curating relevant content, engaging with followers, and building social communities attracting your target audience and industry influencers.
We track, analyze, and report regularly on our performance. This way, we can constantly optimize our social media marketing campaigns to deliver for you even better results every month.
Before we start, we always try to learn everything we can about your business and industry. That’s how we can provide you with the services you need in the most efficient manner. We analyze your business goals, your competitors, your target audience, social activities, where your customers are active online, what they share, who they are influenced by, and much more.
The best way to start the social media marketing process is by creating a strategic plan tailored to your business goals. It is based on our initial research and it outlines clear goals and prioritized deliverables. We identify and describe in-depth who your buyer persona is, the influencers you need to engage with, and where they hang out, among many others details.
The strategy describes how to develop and optimize your accounts across all relevant social networks. For each channel, we create a roadmap for audience growth, engagement, organic promotion, advertising, and reporting.
Now that we have a clear social media marketing plan, it’s time for the execution.
Our content promotion activities are aligned with your SEO and content marketing strategy. We promote the content available on your website (e.g. product pages, articles, e-books, and more) across your social media channels. The goal is to reach large audiences of users who would be interested in the content you offer.
We can set up and manage well-targeted and optimized ads to promote your brand and products or services on all relevant networks. Aligned with your social media strategy, ad campaigns can have different goals, such as driving sales, brand awareness, traffic, or simply increasing your social media audience.
Our community management activities have two main goals: audience growth and engagement. We research, connect, and engage with target users and influencers across all networks. Building a relevant and active community helps you better promote your business, generate brand advocates, and improve your overall online brand reputation.
In order to measure the success of our campaigns, we set up, track and report on a regular basis all goal completions and deliverables. Based on the achieved results, we adjust the tactics and planning for even better performance.
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The price of a social media marketing campaign depends on many factors, such as:
When developing a social media strategy, we make sure to adapt it around our clients’ budget, prioritizing the most important activities first, so that you receive the best ROI.
You don’t have to. It’s easy and free to create a social media page for your brand and start posting. However, it takes experience, practice and (maybe) a few tools to make social media a profitable marketing channel for your business. Professional management of your campaigns is more efficient, removes the guesswork, and delivers better ROI. Most importantly, it lets you focus on your business.
It depends on the goals and tactics defined in your social media strategy. Organic social media promotion usually takes more time before you can see direct results. Yet,it is an investment that can repay itself many times in the long run. On the other hand, paid social media advertising is a powerful way to gain traffic, leads and sales in a short period of time.
Even the best service or product could receive negative feedback. Don’t panic and delete the negative comments and reviews. Reply in a friendly voice and try to resolve the issue as quickly as possible. Let your customers know that you care about their opinion and that you’re working on resolving their problem.
The more effective your social campaigns are, the more brand advocates you’ll gain. Ultimately, you won’t be alone anymore when dealing with negative comments online.
Pratte International offers completely personalized ski camps to everyone who shares passion for the ski sport. We did a full redesign and reworked the website architecture.
Lance Surety is one of the top surety bond agencies in the U.S. The team at Presitely created and executed a content marketing strategy that increased the website's organic search traffic by 258%.
To understand how we can help your business grow,
simply get in touch with us.