Achieve your business goals with an actionable and coherent social media strategy. We cover important sections such as identifying your buyer personas, a detailed social media publishing calendar per network, competitors analysis, reporting, and much more.
Before we start, we always try to learn everything we can about your business and industry. That’s how we can provide you with the services you need in the most efficient manner. We analyze your business goals, your competitors, your target audience, social activities, where your customers are active online, what they share, who they are influenced by, and much more.
The best way to start the social media marketing process is by creating a strategic plan tailored to your business goals. It is based on our initial research and it outlines clear goals and prioritized deliverables. We identify and describe in-depth who your buyer persona is, the influencers you need to engage with, and where they hang out, among many others details.
The strategy describes how to develop and optimize your accounts across all relevant social networks. For each channel, we create a roadmap for audience growth, engagement, organic promotion, advertising, and reporting.
Now that we have a clear social media marketing plan, it’s time for the execution.
Our content promotion activities are aligned with your SEO and content marketing strategy. We promote the content available on your website (e.g. product pages, articles, e-books, and more) across your social media channels. The goal is to reach large audiences of users who would be interested in the content you offer.
Social Media Advertising
We can set up and manage well-targeted and optimized ads to promote your brand and products or services on all relevant networks. Aligned with your social media strategy, ad campaigns can have different goals, such as driving sales, brand awareness, traffic, or simply increasing your social media audience.
Our community management activities have two main goals: audience growth and engagement. We research, connect, and engage with target users and influencers across all networks. Building a relevant and active community helps you better promote your business, generate brand advocates, and improve your overall online brand reputation.
In order to measure the success of our campaigns, we set up, track and report on a regular basis all goal completions and deliverables. Based on the achieved results, we adjust the tactics and planning for even better performance.