Search Engine Optimization (SEO)

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What is SEO and Why Do You Need it?

Search Engine Optimization (SEO) is a service built around the way search engines (e.g. Google, Bing, Yahoo) work and how your target audience is searching for your products/services.

It’s a process of improving your website’s rankings in organic search results so your potential customers can easily find your business. Our services cover all aspects that affect a website’s rankings, such as improving your website’s code, optimizing your content, building high-quality backlinks, and more.

Of all online marketing channels, SEO provides one of the best returns on your investment. The easier your potential customers can find you, the more sales you will be able to generate. It’s an investment that pays off many times in the long run.

Our SEO Services Include

How to Get The Highest SEO ROI

Initial Research

Every project starts with a research phase during which we define all your business goals and requirements. This is when we learn everything we need to know about your business, your industry, and your target audience. All findings from the Initial Research phase will lay the foundations for all subsequent SEO deliverables.

  • Business Goals

    Before we start marketing your website, we’ll need to learn more about what you are trying to achieve with your website. Is it online purchases, quote requests, or something else? We will clearly define your business goals and focus all digital marketing campaigns around them.

  • Keyword Research

    Keyword research lets you understand how your target audience is searching online to find products or services like yours. It helps you understand if your content targets the right keywords.t also helps you identify new potential target keywords that fit with your business goals.

  • Information Architecture Analysis

    Depending on your services/products, we provide suggestions on how to best structure the information on your website for optimal user experience and rankings.

  • Competitive Analysis

    Your top market competitors are not always the same as your competitors for the top positions in search engine results pages (SERPs). We help you understand who you are competing against in organic search results and we provide suggestions on how to outperform them.

SEO Audit

To get the most out of your digital marketing campaigns, it’s better to make sure your website is search engine friendly and provides great user experience! Here is what you can do to make sure that’s the case:

  • Technical SEO Website Audit

    The SEO audit identifies and resolves any technical issues that prevent your website from ranking high in the organic search results. Once all recommendations have been implemented, all following digital marketing efforts (such as your content marketing campaigns) will have a much higher impact on your rankings.

  • Content SEO Audit

    The Content SEO Audit identifies and analyzes your current indexable website content inventory and provides recommendations on how it can be improved. The audit also provides specific suggestions for new landing pages and how to best organize your website structure. This provides a solid roadmap for your future content marketing campaigns.

SEO Strategy

Our SEO Strategy is based on our findings from the Initial Research and combined with the SEO Audit recommendations.

  • On-site SEO Strategy

    We’ll prepare a prioritized actionable plan introducing improvements to the website’s code and content to optimize it for search engines.

  • Off-site SEO Strategy

    We’ll find high-quality websites, potential partners and influencers to target for link acquisition and PR efforts aligned with the approach and timeline of the project.

  • Measurement and Reporting

    We define measurable short-term and long-term goals to evaluate campaign performance.

On-site Optimization

Now that we have a clear SEO Strategy in place, we can start the on-site optimization step-by-step.

  • Technical SEO Audit Implementation

    Implementation of on-site technical SEO audit recommendations, such as optimization of page load time, meta information, canonical tags, and much more.

  • Content SEO Audit Implementation

    Optimization of the website’s content based on the Content SEO Audit recommendations and your overall Content Marketing Strategy.

Off-site Optimization

The off-site SEO is a process of improving the visibility of your website by acquiring backlinks from high authority relevant external websites.

  • Guest Blogging and PR

    We’ll publish content that is aligned with your SEO and Content Marketing Strategy on influential, industry-related websites. This way we boost brand awareness and build high-quality backlinks to important pages.

  • Link Building

    Based on the Off-site SEO strategy, we build natural, high-quality backlinks that improve your website’s authority and that drive quality referral traffic back to it.

  • Social Media Marketing

    Build the right audience and promote your content as well as other engaging information related to your business.

Analysis and Reporting

Monthly/Quarterly KPI reports to evaluate and further optimize all SEO campaigns. Translate business goals into measurable KPIs to properly report on all SEO deliverables and create an actionable plan for further improvements.

SEO Best Practices

Follow Google Webmaster Guidelines

Since SEO is all about improving your website’s rankings, we encourage you to read Google’s Quality Guidelines. These will help you understand what Google consider as SEO best practices and what deceptive techniques should be avoided.

Any manipulative behavior that is against the search engine’s guidelines could result in manual or algorithmic penalties. Such penalties could potentially lead to your entire website being removed from the search engine’s index.

The basic principle behind these guidelines is that Google and other search engines want to provide the best possible experience to their users. To do so, they provide results that are as helpful as possible to their users. In other words, trying to trick the algorithm without providing value to your visitors is always frowned upon and will never lead to long term benefits. Here is a link to Google's Webmaster Guidelines

Provide the information your visitors want to see

To rank well in search engines, your website should provide the information your target audience wants to see. It should use words and expressions that would match with those used by your audience while searching for your pages. When your content is found useful, other websites might also want to link to your pages as a source of valuable information.

Win natural backlinks from other websites

If the content you provide on your website is found valuable by others, they might link to your pages as a helpful source of information. For search engines, such links to your website serve as a type of recommendation.

The more websites recommend your pages, the higher your authority will be and the better you will rank in search results. Keep in mind that Google and other search engines have a way of distinguishing natural links from links built by using techniques that try to manipulate their algorithms. Thus, before you start wondering why other websites aren’t linking to your pages, make sure you’ve built a website that is rich in information and provides value to your target users. Never pay for building links!

Make your site easily accessible

Your website should be easy to access by both your visitors and search engines. It should have a clear and logical structure. At a minimum, all important pages need to be linked to from at least one indexed page on your website.

There are many on-site SEO techniques that will improve your website’s accessibility. These include having a clear page structure, useful navigation, an exhaustive sitemap reflecting the site’s structure, and much more.

Make your site fast and mobile-friendly

More than 50% of online users surf the web on their mobile devices. While useful and informative content is important for your rankings, you also need to consider what devices visitors use to visit your website. Making sure your website loads fast and provides excellent user experience across all devices is now a must.

Things to avoid

Your SEO strategy should focus on providing outstanding user experience and rather than trying to trick search engines’ algorithms. We always advise against using any black hat SEO tactics, such as keyword stuffing, buying links, or serving different content to users and crawlers.

These are just a few of the countless bad SEO practices applied by some businesses in an attempt to outsmart Google and other search engines. Even if some of these manipulative techniques succeed in the short run, they are surely going to get caught and penalized in the long run. Over the last few years, Google’s algorithm updates, such as Penguin, Panda, and Hummingbird, clearly showed everyone how businesses using illicit practices and providing poor user experience can be wiped out of search results overnight.

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Frequently Asked Questions

  • How Much Does SEO Cost?

    There are many factors affecting the price of SEO for your website. In general, how much you pay for SEO depends on the amount of workload and expertise required to get your website high in search results. Below we’ve listed a few factors that affect the time, effort and money you need to invest in SEO. Your goals - it all starts with where your website currently is and where you want it to be. It’s always great to aim high. However, if you haven’t followed Google’s Webmasters Guidelines, and your website has algorithmic/manual spam actions, technical issues, or low-quality content, it might take some time and investment to make it rank high in search results. Complexity of your website - the more pages your website has - the more complex it is, and the more time and money you might need to invest in optimizing it for search engines. Competition - websites targeting highly competitive keywords usually require greater efforts to outcompete others. To get an exact SEO quote for your business, don’t hesitate to contact us.

  • How Do You Know How to Rank If Google Doesn’t Publish Its Algorithm?

    Following Google’s recommendations, continuously experimenting, and following the SEO community online is how you will be able to better understand the factors affecting your website’s rankings.

  • How long does it take to rank on page 1?

    Before answering this question, you need to remember that SEO is a process that requires a lot of dedication, consistency and patience. With the right SEO strategy, you’re likely to see good results in anywhere between 3 and 9 months. However, there are cases where it takes a lot more than this to outrank your competition. Below we’ve listed a few factors affecting how much time you need to rank high in Google. Current state of your website - if your website is facing technical or content-related issues or you’ve done black-hat SEO in the past, then you might need to fix a lot of these issues first, before starting to see any positive results. Your SEO strategy - having clear goals and prioritizing your actions is key to success. Spotting the biggest issues preventing your website from ranking high and focusing your efforts on fixing them first is key to improving your rankings fast. Keywords - For less competitive keywords, you’re likely to get to the top of the search results faster than for more the competitive ones. Competition - the more competitive your industry is, the more effort and time you will need to rank within the top 10.

Case Studies

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Pratte International

At Pratte International, we offer a unique way to learn how to improve your ski performance. From Olympic hopefuls to racers, adults and families who share a passion for the sport.

What we did for them: full case study
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