Our technical audit identifies any on-page and off-page issues that prevent your website from ranking high in organic search results. We provide a prioritized action plan with detailed recommendations on how to fix each of them.
Every project starts with a research phase during which we define all your business goals and requirements. This is when we learn everything we need to know about your business, your industry, and your target audience. All findings from the Initial Research phase will lay the foundations for all subsequent SEO deliverables.
Before we start marketing your website, we’ll need to learn more about what you are trying to achieve with your website. Is it online purchases, quote requests, or something else? We will clearly define your business goals and focus all digital marketing campaigns around them.
Keyword research lets you understand how your target audience is searching online to find products or services like yours. It helps you understand if your content targets the right keywords.t also helps you identify new potential target keywords that fit with your business goals.
Information Architecture Analysis
Depending on your services/products, we provide suggestions on how to best structure the information on your website for optimal user experience and rankings.
Your top market competitors are not always the same as your competitors for the top positions in search engine results pages (SERPs). We help you understand who you are competing against in organic search results and we provide suggestions on how to outperform them.
To get the most out of your digital marketing campaigns, it’s better to make sure your website is search engine friendly and provides great user experience! Here is what you can do to make sure that’s the case:
Technical SEO Website Audit
The SEO audit identifies and resolves any technical issues that prevent your website from ranking high in the organic search results. Once all recommendations have been implemented, all following digital marketing efforts (such as your content marketing campaigns) will have a much higher impact on your rankings.
Content SEO Audit
The Content SEO Audit identifies and analyzes your current indexable website content inventory and provides recommendations on how it can be improved. The audit also provides specific suggestions for new landing pages and how to best organize your website structure. This provides a solid roadmap for your future content marketing campaigns.
Our SEO Strategy is based on our findings from the Initial Research and combined with the SEO Audit recommendations.
On-site SEO Strategy
We’ll prepare a prioritized actionable plan introducing improvements to the website’s code and content to optimize it for search engines.
Off-site SEO Strategy
We’ll find high-quality websites, potential partners and influencers to target for link acquisition and PR efforts aligned with the approach and timeline of the project.
Measurement and Reporting
We define measurable short-term and long-term goals to evaluate campaign performance.
Now that we have a clear SEO Strategy in place, we can start the on-site optimization step-by-step.
Technical SEO Audit Implementation
Implementation of on-site technical SEO audit recommendations, such as optimization of page load time, meta information, canonical tags, and much more.
Content SEO Audit Implementation
Optimization of the website’s content based on the Content SEO Audit recommendations and your overall Content Marketing Strategy.
The off-site SEO is a process of improving the visibility of your website by acquiring backlinks from high authority relevant external websites.
Guest Blogging and PR
We’ll publish content that is aligned with your SEO and Content Marketing Strategy on influential, industry-related websites. This way we boost brand awareness and build high-quality backlinks to important pages.
Based on the Off-site SEO strategy, we build natural, high-quality backlinks that improve your website’s authority and that drive quality referral traffic back to it.
Social Media Marketing
Build the right audience and promote your content as well as other engaging information related to your business.
Monthly/Quarterly KPI reports to evaluate and further optimize all SEO campaigns. Translate business goals into measurable KPIs to properly report on all SEO deliverables and create an actionable plan for further improvements.