We’ll audit your existing email marketing campaigns and provide prioritized recommendations on how your can optimize and improve their performance.
Just because something worked for one company, doesn’t guarantee it will work for another. This is why we approach each new assignment by doing some serious research about your business, your buyer persona, current email marketing efforts, and your industry.
Then we start planning on how we can align our efforts to best fit your project and business goals.
Next, we proceed with an evaluation of your current email marketing efforts. We do an in-depth analysis of your KPIs and then provide detailed recommendations based on our findings. Here are some of the things we look at.
Email Content & Design
We analyze your emails’ content and design to make sure that they are consistent with your brand voice and optimized for the purpose each of them is intended to serve. We’ll also have a look at your emails CTAs to ensure you are making efficient use of them.
Even if you have well-conceived email content and designs, you might still miss the mark if your automation sequences are not timed to deliver the right message the right time. We analyze your automations and provide recommendations on how align them with your buying funnel for optimal results.
As with other types of marketing, you should strive not just to sell, but to be helpful and provide value. If you have a diverse audience (and most likely, you do), sending out the same message to everyone is certainly not a good idea. As part of our audit, we get in-depth insights about your audience, so that you can segment your campaigns based on their unique interests, needs and challenges.
Having a clear strategy of how you are going to approach your email marketing is essential for optimizing your ROI. Taking into consideration your audience and our findings from the email marketing audit, we’ll create an action plan on how to best achieve your business goals.
Buyer Persona Development
If you haven’t developed your buyer persona yet, this is the first step to crafting an email marketing strategy. Even if you already have a number of subscribers, they don’t necessarily correspond to the people you need to be targeting. To be truly effective, you must know who you’re talking to.
Even a well-planned strategy will fall flat if you don’t manage to grow your list. We’ll analyze your website, your content and your audience to suggest the best way to rapidly grow your lists with the right people.
People get spammed with more emails than ever before. To make sure you have a chance to even get noticed, you need excellent content. Good content is never pushy and provides value which can’t be easily found elsewhere. In other words, you need to give people a good reason to stay subscribed to your lists.
We meticulously track the performance of each email and campaign to make sure your marketing budget is well spent.
Based on the information we gather, we create custom KPI reports which demonstrate how our efforts align with your business goals. KPI reporting also allows us to continually optimize the campaigns we run for even greater ROI.