
Email Marketing Audit
We’ll audit your existing email marketing campaigns and provide prioritized recommendations on how your can optimize and improve their performance.
Technically, each email you send out as a business can be considered email marketing. More accurately, however, email marketing is a process through which you reach specific business goals by sending targeted emails as part of a campaign.
You wonder how does this even work? Here are some of the reasons email marketing is still so relevant even though it’s one of the oldest forms of online advertising:
Need another reason to set aside some budget for email marketing? The numerous automation options available make email marketing a great long-term investment as you can keep reaping the benefits of your campaigns long after you’ve set them.
We’ll audit your existing email marketing campaigns and provide prioritized recommendations on how your can optimize and improve their performance.
We’ll set up automations that best achieve your business goals by segmenting your audience based on the most relevant criteria, such as engagement with your content, interest and more.
We don’t believe in one-size-fits-all solutions. Our content is optimized to achieve your goals by providing the right message at the right time.
In ordered to be noticed in an age of market saturation, you need to stand out. Our custom email designs are optimized for engagement and render properly across all email clients, browsers and devices.
Want to stay in touch with your audience by providing relevant news and updates? We can create an engaging newsletter, build your audience and segment it so that each subscriber gets only the most relevant content.
Not all forms and landing pages are made the same. We build fast, light and user-friendly landing pages that get you the highest number of subscribers. Performance is always optimized for all browsers and devices.
Whether you have been using MailChimp or are a complete newbie, we can take care of your account and take it to the next level. From integrations to more advanced features, we’re here to up your game!
Everybody knows how to use email but to make sure your efforts are rewarded, you need a lot more than an original idea and some pretty designs. Here’s how we approach email marketing to ensure we get you the biggest bang for your buck.
Just because something worked for one company, doesn’t guarantee it will work for another. This is why we approach each new assignment by doing some serious research about your business, your buyer persona, current email marketing efforts, and your industry.
Then we start planning on how we can align our efforts to best fit your project and business goals.
Next, we proceed with an evaluation of your current email marketing efforts. We do an in-depth analysis of your KPIs and then provide detailed recommendations based on our findings. Here are some of the things we look at.
We analyze your emails’ content and design to make sure that they are consistent with your brand voice and optimized for the purpose each of them is intended to serve. We’ll also have a look at your emails CTAs to ensure you are making efficient use of them.
Even if you have well-conceived email content and designs, you might still miss the mark if your automation sequences are not timed to deliver the right message the right time. We analyze your automations and provide recommendations on how align them with your buying funnel for optimal results.
As with other types of marketing, you should strive not just to sell, but to be helpful and provide value. If you have a diverse audience (and most likely, you do), sending out the same message to everyone is certainly not a good idea. As part of our audit, we get in-depth insights about your audience, so that you can segment your campaigns based on their unique interests, needs and challenges.
Having a clear strategy of how you are going to approach your email marketing is essential for optimizing your ROI. Taking into consideration your audience and our findings from the email marketing audit, we’ll create an action plan on how to best achieve your business goals.
If you haven’t developed your buyer persona yet, this is the first step to crafting an email marketing strategy. Even if you already have a number of subscribers, they don’t necessarily correspond to the people you need to be targeting. To be truly effective, you must know who you’re talking to.
Even a well-planned strategy will fall flat if you don’t manage to grow your list. We’ll analyze your website, your content and your audience to suggest the best way to rapidly grow your lists with the right people.
People get spammed with more emails than ever before. To make sure you have a chance to even get noticed, you need excellent content. Good content is never pushy and provides value which can’t be easily found elsewhere. In other words, you need to give people a good reason to stay subscribed to your lists.
We meticulously track the performance of each email and campaign to make sure your marketing budget is well spent.
Based on the information we gather, we create custom KPI reports which demonstrate how our efforts align with your business goals. KPI reporting also allows us to continually optimize the campaigns we run for even greater ROI.
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This largely depends on factors such as your business goals, your industry and the size of your audience. However, email marketing is typically considered one of the cheapest forms of marketing as sending one email typically costs 1 cent.
Of course, there are other costs associated with building a strategy, writing content, etc. However, as email marketing can easily be automated, you can reap its benefits for a long time without additional costs.
To design an email that converts, you need to know your audience well. A more personal text-based email will work for some, while other audience will require a more modern, visually-rich type of email.
The conversion rate of your email will also depend on what type of business you have. Ecommerce businesses typically benefit from visually enhanced emails for purposes such as special offers, coupon codes and others. A B2B business, however, might find that their buying funnel is a lot longer. This is why they typically need to nurture each relationship with a longer set of emails, taking the time to build trust with your prospects.
There’s no magic rule for the number of email you need to send, however you need to seek the right balance. Send emails not enough enough and your subscribers will likely forget about you, which will reduce your open rate. Spamming them with a tide of emails, on the other hand, is likely to annoy a lot of people and lead to a lot of unsubscriptions.
As a rule of thumb, send at least one email per month and no more than 1 or 2 emails per week. However, use your own judgment before trusting numbers as different businesses have different buying funnels. Sending frequency will largely depend on how long it take the typical customer to get from the top to the bottom of the funnel. And as with everything else, you will have to do a bit of testing to find the sweet spot.
The tone of voice you should use in your email depends on (surprise, surprise) your audience as well.
Some people suggesting writing an email as you’d normally express yourself and then edit based on what your audience is expecting. However, your email should always sound like it was written by a human being (as opposed to a robot) even if you are addressing a more formal audience. Don’t be afraid to use humor (sparingly) and try to be consistent in your brand voice.
Pratte International offers completely personalized ski camps to everyone who shares passion for the ski sport. We did a full redesign and reworked the website architecture.
Lance Surety is one of the top surety bond agencies in the U.S. The team at Presitely created and executed a content marketing strategy that increased the website's organic search traffic by 258%.
To understand how we can help your business grow,
simply get in touch with us.