Out content marketing team will keep your customers up-to-date and attract more visitors with targeted, well-crafted, and regularly published articles optimized for search engines. We have years of experience writing for small companies and large corporations from various industries.
Each industry is different which is why we don’t believe in one-size-fits-all approaches.
Before we start planning your strategy, we gather in-depth knowledge of your business, your competitors, and the industry as a whole. This allows us to produce expertly written content which is consistent with your brand voice and contributes to your business goals.
As a next step, we take a look at your existing content efforts to evaluate their effectiveness and suggest possible improvements.
Content architecture audit
Imagine a supermarket with no signs on the shelves and with unrelated items placed next to each other. That would make it quite hard for people to find what they are looking for. The same goes for the content on your website. Ensuring you have a well-structured content architecture means your visitors can quickly find the information they are looking for.
You may be producing outstanding content but failing to target the right keywords can severely limit its visibility online. As part of our content audit, we optimize existing pieces of content and ensure that newly created ones are optimized for search engines and search intent.
Buying funnel optimization
Are you nudging your visitors down a clearly defined funnel ending with them becoming customers? We’ll audit your content to make sure it’s targeting visitors at the right stage of their buyer’s journey.
At this stage, we begin the actual planning of your content strategy. If you already have a strategy in place, we can offer consultation services.
Buyer persona development
Do you know who your ideal customers are? Many businesses approach their marketing without a clearly defined audience in mind leading to subpar results. We take our time to build a profile of your typical customer (buyer persona) which then helps us craft a better content strategy. We learn as much as we can about customers’ challenges and questions so we can later create content to addresses them. <br /> We also optimize your marketing budget by developing the so-called “negative” buyer personas, meaning visitors who look like they might become customers but rarely do or do so at a much higher cost.
Content publishing plan
After identifying who we want to address, we start planning for the best way to reach them. This means choosing the best channels and type of content for each buyer persona at each step of their buying journey.
For the actual execution of the content marketing strategy, we keep a number of factors in mind.
First of all, each piece of content is held up to a high standard ensuring certain criteria are always met.At a minimum, each piece targets one of the already defined buyer personas and resolves a particular challenge at a particular stage of the buying funnel.
We also optimize every content asset for one major keyword and for several related ones to get more exposure and target the right audience.
Finally, we make sure each piece serves a particular purpose, whether it’s building links, increasing sales or promoting brand awareness.
Targeting the right people with optimized content is great but you can achieve even more if you promote your content through the right channels.
To get exposure for your publications, we take the time to join, participate and build influence in the most relevant online communities. We are also successful at creating thriving online communities ourselves, allowing us to leverage our content promotion efforts even more.
To prove we stand behind our content marketing strategies, we do not shy away from detailed analytical reports. Based on your business goals, we create KPI reports which best reflect the results we have achieved in executing our content marketing strategy.
KPI reports also help us with performance optimization. As we carefully monitor the performance of each type of content, we can continually optimize future campaigns and tweak existing ones for even better results.