Skrill is an online payment provider that offers advanced payment solutions suitable for all businesses. Skrill operates in more than 120 countries, offering 100+ payment methods in over 40 different currencies. Some of their most popular B2B products include their single-integration Quick Checkout, Skrill Digital Wallet, Rapid Transfer, and integration with all major shopping carts and eCommerce platforms.
Presitely was asked to create and execute a Digital Marketing Strategy for Skrill Business that involved creating a B2B content marketing plan and establishing a social media presence for Skrill Business. The main goal was to promote the business solutions provided by Skrill, and grow their business audience and brand awareness online.
While Skrill’s website was split into two main sections, B2C and B2B, their social media accounts focused mostly on their B2C audience. This resulted in a mostly consumer-oriented audience with comments and messages generally expressing end-customer opinions.
There was an opportunity to make a clearer distinction between Skrill and Skrill Business on social media which would enhance the brand’s ability to successfully attract, attain, and engage with business customers. While their B2C social media accounts had more than a million followers on Facebook alone, B2B profiles were non-existent.
The team at Presitely started by creating a clear social media marketing strategy for Skrill Business, a social media publishing calendar, and we developed several detailed Buyer Personas.
The first step in executing our strategy was to create new business social media accounts and build their B2B audience from scratch. Combined with our content marketing efforts, the social media calendar focused on business updates, current events, educational articles, and news. Over time, we managed to build the social media presence of Skrill Business. Through organic promotion and paid campaigns, we managed to attract thousands of new followers based on the developed buyer personas.
We successfully managed to use the new social media accounts as a way to provide great customer service for B2B clients of Skrill. This included close coordination with Skrill’s customer support team, and providing timely responses to comments and messages from merchants worldwide.
We provide Skrill with ongoing analyzing, reporting, and further optimization ideas for improving the organic and paid campaigns across all social media channels such as pairing the audience growth campaigns with engagement campaigns, new ad creatives, A/B testing, bidding strategy changes, and retargeting.
- Improved brand awareness and visibility of Skrill Business on social media.
- Successfully using the new social media accounts as a way to provide great customer service and direct communication with B2B clients.
- Significant increase in engaging with existing and potential business clients of Skrill.
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